NRTI
Since its launch in 2002, NRTI has been established as a national barometer for understanding national trends in retail visitor traffic, comparing results to national traffic statistics, and establishing fact-based benchmarks.
Indexing to the NRTI national traffic projections allow the retailer to compare traffic patterns at the chain, region, district, and even store levels. Comparisons could also be made at any time period: day, week, month, quarter or even year.
In addition, NRTI provides projected traffic data at key measuring points in enclosed malls: anchor stores, department stores and mall common areas. These data may be used to track shopper traffic behavior through the malls.
